Online advertising has been growing and enhancing every day. The acronym CTR stands for Click-Through Rate (CTR) which is one of the most important metrics of online marketing. CTR is the measure of the number of clicks an ad receives […]

The increase in the use of mobile phones has improvised the way of online marketing for brands and marketers. It’s been enhancing day to day with the changing requirements of the user. The current scenario of online marketing shows that […]

You had an idea in your mind, you worked hard on it to bring it to reality. And, now you have created a brand out of it. But, if are you still unable to get the desired numbers you dreamed […]

Every day we make thousands of decisions, from what to have for breakfast to when to go to sleep, be they small or big decisions, most of such decisions are taken in the blink of an eye. It’s said that […]

India recorded over two billion U.S. dollars revenue from (over-the-top) OTT , CTV and video services in 2020. This figure is estimated to be triple by 2026 reaching nearly seven billion. Disney+ Hotstar, Netflix and Amazon Prime Video were some […]

Online marketing is becoming the major source of revenue for businesses these days. Companies depend on multiple marketing and analytics tools to measure their business performance like free Social Media tools (Instagram, Facebook, Linkedin, Twitter, etc.), they are useful, organic […]

Google announced in March that GAID, their user identification for marketers, will be deprecated by Android, the most popular operating system in the world, by 2024. A device’s GAID (Google Advertising ID), which is used for advertising reasons, is an […]

Despite the rapid advancement of technology and the entertainment industry, certain things haven’t altered all that much. The majority of TV advertising has remained static. By replacing outdated and ineffective advertising strategies with fresh, efficient, and interactive ones, CTV advertising (Connected […]

In-App Advertising has become an impactful tool for user acquisition and a great way of monetization from apps for any publisher. With over 7 billion mobile users today, a mobile marketing strategy has become the need of the hour.  As […]