Blog
View-Through Attribution: Uncovering the Hidden Gems of Ad Measurement
Written byImagine scrolling through your social media feed and coming across an ad for a product that catches your eye. You don’t click on the ad, but later that day, you remember the product and decide to search for it on […]
Read MoreCTV, OTT Advertising Scope In India
Written byIndia recorded over two billion U.S. dollars revenue from (over-the-top) OTT , CTV and video services in 2020. This figure is estimated to be triple by 2026 reaching nearly seven billion. Disney+ Hotstar, Netflix and Amazon Prime Video were some […]
Read MoreHow To Optimise Your Online Marketing Ad Spend Effectively?
Written byOnline marketing is becoming the major source of revenue for businesses these days. Companies depend on multiple marketing and analytics tools to measure their business performance like free Social Media tools (Instagram, Facebook, Linkedin, Twitter, etc.), they are useful, organic […]
Read MoreCTV Advertising: How Mobile Marketers Make the Most of It
Written byDespite the rapid advancement of technology and the entertainment industry, certain things haven’t altered all that much. The majority of TV advertising has remained static. By replacing outdated and ineffective advertising strategies with fresh, efficient, and interactive ones, CTV advertising (Connected […]
Read MoreA Guide on In-App Advertising for Publishers
Written byIn-App Advertising has become an impactful tool for user acquisition and a great way of monetization from apps for any publisher. With over 7 billion mobile users today, a mobile marketing strategy has become the need of the hour. As […]
Read MoreOTT Advertising: Best Practices To Follow in OTT Advertising
Written byIt is critical for marketers to think that their OTT advertising efforts are reaching their audience and are creative and innovative at the same time. Media savvy marketers can now take advantage of OTT’s ability to deliver one-on-one engagement and […]
Read MoreLearn how to manage your advertiser creatives using Trackier
Written byIn Trackier panel the Campaign Creatives option allows you to host and upload all creative related to a campaign such as advertiser creatives at one place as these creatives are used by publishers to drive conversions to campaigns. With Trackier […]
Read More5 Ad Networks For Small Publishers To Join
Written byEarning money through affiliate marketing is not that much difficult! You can earn money by signing up as a publisher in any ad networks and get paid through any payment options varying from Paypal, Cheques, or Electronic Funds Transfer (EFT). […]
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