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CTV, OTT Advertising Scope In India

Written by Aishna Ohri

Scope of CTT and OTT in India  India recorded over two billion U.S. dollars revenue from (over-the-top) OTT , CTV and video services in 2020. This figure is estimated to be triple by 2026 reaching nearly seven billion. Disney+ Hotstar, […]


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How to optimise your online marketing Ad Spend Effectively?

Written by Aishna Ohri

Online marketing is becoming the major source of revenue for businesses these days. Companies depend on multiple marketing and analytics tools to measure their business performance like free Social Media tools (Instagram, Facebook, Linkedin, Twitter, etc.), they are useful, organic […]

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CTV Advertising: How Mobile Marketers Make the Most of It

Written by Bharath

Despite the rapid advancement of technology and the entertainment industry, certain things haven’t altered all that much. The majority of TV advertising has remained static. By replacing outdated and ineffective advertising strategies with fresh, efficient, and interactive ones, CTV advertising (Connected […]

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A Guide on In-App Advertising for Publishers

Written by Bharath

In-App Advertising has become an impactful tool for user acquisition and a great way of monetization from apps for any publisher. With over 7 billion mobile users today, a mobile marketing strategy has become the need of the hour.  As […]

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OTT Advertising: Best Practices To Follow in OTT Advertising

Written by Bharath

It is critical for marketers to think that their OTT advertising efforts are reaching their audience and are creative and innovative at the same time.  Media savvy marketers can now take advantage of OTT’s ability to deliver one-on-one engagement and […]

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Learn how to manage your advertiser creatives using Trackier

Written by Siddharth Jain

In Trackier panel the Campaign Creatives option allows you to host and upload all creative related to a campaign such as advertiser creatives at one place as these creatives are used by publishers to drive conversions to campaigns. With Trackier […]

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5 Ad Networks For Small Publishers To Join

Written by Mukul Kaushik

Earning money through affiliate marketing is not that much difficult! You can earn money by signing up as a publisher in any ad networks and get paid through any payment options varying from Paypal, Cheques, or Electronic Funds Transfer (EFT). […]

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