Campaign Restrictions/Targeting

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Campaign restrictions in Trackier allow to set restrictions and targeting on Campaign. with Conversion cookie lifetime, Upsell track etc.


You can Edit campaign restrictions from campaign info page. Click on Edit button in Restrictions Card.

Basic Restrictions

Conversion Tracking

Pixel tracking requires a cookie to work and track conversions while postback tracking does not require cookie and is used directly for s2s integration. Trackier allows the following methods

    • Server Postback (s2s)
    • iFrame pixel
    • image pixel
If you want to change tracking method after a campaign is set up, you can do it from here.

Click Cookie Lifespan

It Is the expiry duration for a cookie to track conversions after the first click is generated. By default, the value is 90 days, but you can customize it per campaign

Click to Conversion time (Seconds)

Conversions/Installs happening in less than the specified seconds will be cancelled by the system (CTIT Rule). It is One of the Fraud detection tools, that trackier have.

Unique IP Conversions

When enabled, this setting redirects users to fallback who click on the offer tracking URL again from the same IP, if they are already converted. (Please contact Your Account Manager For this Feature)

Fallback Campaign

Fallback Campaign in case the current campaign is not active or publisher is blocked on a campaign or unique IP conversion setting is enabled, then you can redirect traffic to selected campaign from here.

Fallback URL

Traffic will be redirected to this fallback when campaign targeting is not matched, you can learn more about fallback URL from here.

Show Global Targeting to Publisher

If set “YES” then this will show all the targeting set on the global level to All publisher to publisher panel otherwise it will show publisher specific Targeting.

With this you can hide the targeting rule set on the publisher level.

Block Publisher

To quickly disable publisher access to campaign enter the publisher name and hit save. There is no limit on the publisher’s count. After saving this the access is also removed from API.


Advanced Targeting Rules

With our advanced targeting feature, you can create highly specific rules for targeting a campaign to your preferred audiences. In Trackier, you’ll find common targeting rules, such as browser type, device brand, and operating system. Additionally, you have the option to define and manage your own targeting rules.

Create the Targeting Rule Block


Rule Block contains many rules, with some logic like allow from a particular country, block desktop traffic etc.

  • Rule Block Name – Any name to identify the block
  • Rule Block Condition – Select from AND/OR Condition
  • Publisher – Select the publisher on which rule needs to be set, you can select a bunch of publishers as well.
  • Exclude Publisher – Type the name of the publisher who you want to get excluded from the targeting.
  • Variable are p1 to p5, sub1 to sub5, referrer, source, operating system, browser, device, city, region, country, carrier.
  • Logic is to allow the traffic if the rule block condition is true or block if false.
  • Value can be any value of the selected Variable

Example Rule: Blocking Desktop Traffic


Enter the details after saving this you will see the rules applied, wait for 5 minutes so that rule can be implemented across various tracking server across the globe.


You can then further edit this rule, add a new one or delete this.

Variable Supported

The list of all supported variables are:

Source Whitelist And Blacklist

You can bulk whitelist and blacklist as per need, simply select the variable as SOURCE in targeting, select LOGIC and add the value

Allow – Whitelist
Deny – Blacklist

You can bulk add source by adding all source value in CSV and uploading CSV here.


you can learn more about reporting of these targeting in Server/Report Log and Custom Report.

In case you have any issue please mail us at

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