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This article is intended for ad networks who are using the Trackier platform and would like to integrate with Branch App Tracking solution.

Branch is able to send attribution data to Trackier for both install and in-app events.

To initiate the integration you need to send Branch:

  1. Generate click-through URL
  2. Your postback (for installs and in-app events) URL

If you do not currently have an integration with, complete the ad Partners Registration application

Creating your Branch Tracking Link

The tracking link consists of the below Branch base tracking link and additional macros added by the ad-network.{click_id}&%243p=a_vnative

Here {click_id} is Trackier click_id macro

For Branch docs click here.

For the Trackier complete list of macros click here.

Creating your Install and In-App Event Postbacks

See below a step by step explanation on how to create your install and in-app event postbacks at the Trackier platform:

  1. Create or select a campaign that uses the Postback w/Click ID protocol
  2. In the details section of the campaign page, select postback URL in Conversion tracking
  3. Copy the postback URL that appears in the box labeled conversion tracking URL
  4. Remove the {click_id} parameter and value from the postback URL to change the postback from a specific postback into a global postback
  5. Replace the Security token with your Global Security Token

For more information please click here.

Global Install Postback:{click_id}&security_token=SECURITY_TOKEN&ios_idfa={idfa}&android_id={aaid}

{aaid} – android id
{idfa} – ios_idfa
{click_id} – unique click ID

Global In-App Event Postback:{click_id}&security_token=SECURITY_TOKEN&ios_idfa={idfa}&android_id={aaid}&goal_id={event_name}

{event_name} – event name

In case you have any issue please mail us at

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