Ecommerce / D2C
Platform Signals and New Economics of Partner Marketing
Trackier’s Annual Index brings together platform-level signals, campaign patterns, objective trends, and ecosystem shifts to show how performance teams can plan smarter for 2026.
Grounded in Real Data.
Built on
data obtained from
~3.6 trillion clicks
Breaks down how
CPA, CPI, CPC, and CPS
were used
Tracks
behaviour behind
~1.08 billion conversions
Maps publisher, advertiser, and Smartlink shifts across quarters
Start Here, Then Get the Full Picture
Trackier’s Annual Index gives growth, performance, and partnership teams a clear preview of the changes shaping partner marketing. Start with the core signals, then explore the full report for deeper category, objective, publisher, and conversion trends.
Quarterly Signals
How quarterly click patterns, campaign creation, and budget timing reveal where growth tends to appear first, and where discipline takes over.
Objective Signals
Why CPA leads the mix, what CPI and CPC still signal, and how objective selection reflects operational confidence.
Stable Commitments
Why fewer campaigns, longer commitments, and more stable conversion behaviour may signal a stronger operating model.
Smartlink Adoption
How Smartlink usage accelerated before stabilizing, and what that says about adoption beyond isolated testing.
Growth Readiness
What changes in onboarding and quarterly publisher additions suggest about confidence, liquidity, and preparation for future growth?
Buyer Maturity
How platform usage points to maturing buyers who optimize for revenue quality, not just campaign count.
The Answers Are in the Numbers
Trackier’s Annual Index takes a closer look at what user behaviour actually revealed in 2025, where growth showed up first, where efficiency improved, and how partner marketing moved from experimentation toward accountability.
Where growth picked up
See how clicks, campaigns, and quarterly movement shaped the year.
Why CPA stood out
Understand what the rise of CPA says about buyer intent and market direction.
How budgets moved by category
See which sectors stayed active and how spending changed through the year.
Why better output matters more
Learn why fewer campaigns can still lead to stronger results.
How Smartlink usage grew
Track how Smartlinks moved from testing to wider use.
What changed across the ecosystem
See how publishers, advertisers, and network activity shifted over time.
The Numbers Behind Smarter 2026 Decisions
+6.34% Click Growth in Q2
Clicks grew 6.34%, reflecting early-year budget activation trends.
+32.7% Conversion Growth in Q2
Conversions grew from 258.2M to 342.5M, reflecting stronger campaign execution trends.
+36.0% Smartlink Growth in Q3
Smartlinks grew from 1,126 to 1,531, reflecting adoption of advanced routing strategies.
+36.7% Publisher Growth in Q4
Publishers grew from 11,037 to 15,092, reflecting stronger supply-side growth trends.
Why Clean Results Are
Winning More Budget
Partner marketing is shifting beyond activity volume toward outcome quality, reporting reliability, operational strength, and sustained performance. “Platform Signals and the New Economics of Partner Marketing 2025” breaks down this evolution, helping teams understand how measurement, accountability, and long-term efficiency are reshaping growth.
Made for Teams Across
High Intent Verticals
Trackier’s Annual Index is built for teams operating in high-intent, performance-driven industries. Instead of reading the market through one vertical lens, the report helps teams compare how partner-led growth behaves across different commercial pressures, budget cycles, and operating models.
SaaS
Fintech / BFSI / Banking
OTT / Media / Gaming
Health & Wellness
Travel
01
100%
Plan 2026 With
Better Signals
Download Trackier’s Annual Index from the Datalytics Magazine, and start planning 2026 with clearer benchmarks.
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