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In performance marketing, knowing your audience isn’t just an advantage—it is the foundation of your marketing success. Without understanding who you are speaking to, even the most well-crafted campaigns can miss the mark.   Audience profiling makes that easy and […]

Affiliate marketing is an important asset for every other organization nowadays. It has now come to emerge as one of the most viable ways of channeling traffic to develop leads and get conversions. However, with these market scenarios now more […]

Brands are using influencer marketing as an effective strategy that helps them communicate with the audience on a personal level. It can be through celebrity or micro-influencer partnerships, where the right collaboration helps drive engagement, sales, and brand visibility.   […]

Many brands use partner marketing as their core marketing strategy. This is because it is one of the best ways to achieve growth by partnering up with affiliates. However, for a beginner performance marketer, some key terms can be difficult […]

GenZ or other individuals do not have the attention span today that was before. Businesses have to try different marketing strategies to be in the market. However, they do not understand the basic difference between performance marketing vs brand marketing. […]

Brands use various performance marketing channels to achieve specific goals, such as lead generation, sales, or app downloads. They use many different channels including partner marketing, search engine marketing (SEM), social media marketing, email marketing, and interactive marketing. According to […]

A referral code is a unique identifier assigned to the affiliates who promote products or services of the brand that are beneficial for both, an affiliate earns a commission and the brand gets the sale.   As per the Harvard Business […]

A super affiliate is an affiliate marketer who generates significant revenues for their partners or brands. They have a huge audience and some advanced marketing strategies that allow them to scale campaigns quickly. According to FastComet, the average conversion rate […]

Affiliate marketing, in today’s world, has become a powerful tool for businesses to expand their reach and acquire new customers. By partnering up with the right people, individuals and businesses can leverage different types of audiences to promote their products […]