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The Complete Guide to Create Affiliate Program

Written by Nandini Pathak

Affiliate marketing, in today’s world, has become a powerful tool for businesses to expand their reach and acquire new customers. By partnering up with the right people, individuals and businesses can leverage different types of audiences to promote their products […]


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Coupon Affiliate Marketing Programs – How Do They Help Brands And Advertisers?

Written by Nandini Pathak

Coupon affiliate marketing programs are blockbusting right now! This is because using coupons is a powerful affiliate marketing strategy for brands to attract new customers and to ensure the retention of current ones. It makes promoting products and services so […]

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Cookieless Tracking: Is This What The Future Looks Like?

Written by Nandini Pathak

Cookieless tracking is the future and we are all for it! The elimination of third-party cookies has impacted performance marketing quite a bit, especially affiliate marketing. As marketers we are well versed with the cookie saga, however with privacy concerns […]

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India’s Craze for Hyper Casual Games: Popularity, Market Trends, and Monetization Strategies

Written by Mridula Bhatt

Remember the days of patiently waiting for your computer to boot up just to play a simple game of Solitaire? Those times are long gone, my friend. In India, the mobile gaming landscape is experiencing a hyper casual revolution, and […]

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Beyond Clicks: Mobile Marketing Measurement Hacks For 2024

Written by Reshu Manglik

Marketing measurement, though the lifeblood of mobile marketing success, is often overlooked by mobile marketers. While a lot of time and money are invested in creating mobile marketing strategy that converts, an underwhelmingly lesser efforts are directed towards understanding the […]

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SEO for Mobile Apps: Why Mobile Marketers Need A Search Engine Optimization Strategy

Written by Reshu Manglik

Getting found out by potential users only via the app store isn’t sufficient for today’s mobile app market. Mobile marketers need an airtight SEO for mobile apps strategy to make sure that they are getting eyeballs even from search engines […]

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The Unlikely Ally: Benefits of Reddit Ads for Mobile Marketers

Written by Mridula Bhatt

With billions of smartphone users worldwide, reaching your target audience on their mobile devices is not just advantageous but essential for staying ahead in the competitive market. However, amidst the plethora of advertising platforms available, one often overlooked gem stands […]

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Cracking the Z Code: How to Win Over Zoomers With Affiliate Marketing for Gen Z

Written by Reshu Manglik

Do you know? Gen Z accounts for 32% of the population in the world – that makes up around 2.5 billion! Why are we telling you this? The answer is – this is not just a number. This is 2.5 […]

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The Imperative of Competitive Analysis

Written by Mridula Bhatt

Every day, thousands of new apps emerge, seeking to carve their niche in users’ smartphones. Amidst this fierce competition, the need for strategic planning and insightful decision-making becomes paramount. Just as a seasoned explorer navigates through the dense foliage, developers […]

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CTV Incrementality: The Smarter Way to Mobile Growth

Written by Mridula Bhatt

With its ability to seamlessly blend the power of television with the interactivity of the internet, CTV advertising offers a plethora of perks that traditional mediums can only dream of. However, amidst this digital revolution, one concept stands out for […]

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