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Tracking and optimizing mobile app installs: The beginner’s guide to mobile app attribution

Written by Barkha Gaur

As a user, there is a journey you take from installing an app to using it. Attribution is how marketers understand this journey. The right attribution metrics show a marketer important data points of a user’s interaction with the app, […]


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Trackier Highlights and Updates of 2021

Written by Barkha Gaur

The new year is on the doorstep and we are excited for all that we are planning to achieve in 2022. However, we want to look back fondly at a wonderful year that is rushing past us and acknowledge our […]

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Trackier Initiatives For The Differently-Abled

Written by Barkha Gaur

Taking forward our initiative for total inclusion, the Trackier team spent a day interacting with the residents of the Samarthnam trust in hopes to engage in empowering and enabling persons with disabilities (PwDs) and helping them join the workforce. We […]

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The future of iGaming Media Companies

Written by Siddharth Jain

Innovation is the bread and butter of the iGaming industry and being the next big thing in the entertainment industry, it is bound to get more technologically sound. Every day iGaming media companies are getting bigger, better, and faster to […]

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Trackier Named Best Platform for Ad-Tech Solutions and Most Outstanding Mobile Attribution Solution at MOBEXX 2021

Written by Udit Verma

We are incredibly proud to announce that Trackier was bestowed with not one but two very prestigious awards at the MOBEXX Awards this year hosted by Adgully. We are overjoyed to be named the Best Platform for Ad-Tech Solutions and […]

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Celebrating 5 years of Trackier

Written by Faizan Ayubi

Looking back at the major hits of Trackier, celebrating our workforce, and paying gratitude to our customers

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A step towards animal welfare and wildlife agencies

Written by Barkha Gaur

We like dogs as much as the next guy. Most members of our team at Trackier are pet parents to rescues. Recently, we were made aware of the incredibly creative and heartwarming initiative undertaken by Raahat – A Hope for […]

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Trackier empowering future generations in urban slum pockets

Written by Barkha Gaur

The most recent data shows that 35% of the Indian population resides in slums. Reports have it that every 8th urban child in India lives in slums. These staggering numbers should jolt any corporation that believes in Social Responsibility into […]

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Guide to Making Promo Codes Work

Written by Barkha Gaur

Setting up promo codes on your website and waiting for customers to use them isn’t enough to run a successful promo code campaign. Is it enough to only generate a promo code and broadcast it on social media once in […]

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What is Google Advertising ID?

Written by Siddharth Jain

The GAID, or Google Advertising ID, has a long history. Advertisers want to be able to link ad views to specific activities. Cookies provided that role in desktop web browsers before smartphones became the major mode of internet access. Advertisers […]

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