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A World Without Cookies: Prioritise Consumer Privacy And Maintain Accurate Measurement

Written by Bharath S.

Whether you’re prepared or not, cookies eradication has begun and is taking a full swing. Measuring digital marketing efforts is becoming more challenging as a result of the cumulative effects of Intelligent Tracking Prevention (ITP) on Safari, Enhanced Tracking Protection […]


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5 tips to make your cold emails stand out 

Written by Michael Culp

Cold emails are one of the hardest things to do in any industry. With so many possibilities, it’s hard to know which ones will work and how they will be received. The latest stats show that email marketing generates $42 […]

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Why Affiliates and Referrals are the only Marketing Channels you need

Written by Bharath S.

The marketing channels you decide to use as part of your marketing strategy depend on the resources you have and the products you sell.  In this blog, we’ll talk about what a marketing channel is, the types of marketing channels, […]

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How Does Affiliate Marketing Help The Small Business Grow?

Written by Nikhil Kumar

Small businesses have a wide range of alternatives for marketing their goods and services. How do you determine which are the most lucrative? The greatest way to make the most of time and money while boosting profits is frequently to […]

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Predictive Analytics: What It Is and Why It Matters?

Written by Nikhil Kumar

Using data, statistical algorithms, and machine learning approaches, predictive analytics determines the likelihood of future outcomes based on historical data. The objective is to provide the most accurate prediction of what will happen in the future in addition to understanding […]

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Are NFTs in Gaming a fad or are they here to stay?

Written by Barkha Gaur

An Interpret study observed that gamers are embracing NFTs. The study was conducted among 1,500 Xbox, PlayStation, and PC gamers which showed that 56% are interested in earning NFTs through gaming. Among NFT’s many mystifying use cases, one that is […]

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Tips To Avoid Failure While Localising For The International Affiliates

Written by Nikhil Kumar

When the choice to pursue opportunities abroad is made, iGaming companies usually desire to expand quickly. As an affiliate, you must remain current. The demand from content providers to localise their offerings will only grow given that there are more […]

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How Does SaaS Affiliate Marketing Help Businesses To Grow?

Written by Nikhil Kumar

The SaaS market is becoming more competitive. According to Gartner, the SaaS market has exploded and is growing from $31 billion in 2015 to an anticipated $171.9 billion in 2022. Despite the current state of economic instability, some analysts predict […]

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Content Commerce: Content Marketing in eCommerce

Written by Bharath S.

Content Commerce has been on a steady rise in recent years. It’s not surprising that a more genuine method of reaching audiences should step up as we enter a cookieless world and witness the inevitable decline of advertising. But for marketers, brands, […]

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Driving More Conversion With Website Design Principles

Written by Nikhil Kumar

It may seem simple to optimize a website’s design to engage your audience, but developing and optimizing a site’s design can be challenging as well. It might be challenging to develop a distinct and obvious design plan for your website […]

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