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Impression Tracking

Impression Tracking made easy with Trackier

Written by Siddharth Jain

What is an Impression when running a marketing campaign? When someone sees an advertisement, then it is counted as an impression. Normally an impression occurs when any time a user opens an app or website and an advertisement is visible. […]

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a/b testing

Learn to split your landing page traffic via A/B testing

Written by Siddharth Jain

What is A/B testing in Marketing? Split testing or A/B testing, is the process of trying 1 or more different factors to see which one delivers better results. A/B testing is common in many professional industries and also plays an […]

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Partner Marketing

Learn how to manage your advertiser creatives using Trackier

Written by Siddharth Jain

In Trackier panel the Campaign Creatives option allows you to host and upload all creative related to a campaign such as advertiser creatives at one place as these creatives are used by publishers to drive conversions to campaigns. With Trackier […]

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Learn how to target your affiliate marketing campaign to a preferred audience

Written by Siddharth Jain

It is no secret that some Affiliate Marketing Campaigns perform completely differently in different demographics or Geos. This is primarily due to the different nature of different audiences divided on the basis of various factors. Due to this nature of […]

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How to set up a CAP based on various KPIs for your affiliate marketing campaign?

Written by Siddharth Jain

While running an Affiliate Marketing campaign, the campaign runners tend to apply a CAP on particular traffic let’s say a partner publisher to cope up with their budget constraints. What is a CAP? When running an Affiliate Marketing Campaign, if […]

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Affiliate Marketing setup

Affiliate Campaign Setup tips to help scale your business

Written by Siddharth Jain

Every Affiliate Marketeer tends to work with a lot of publishers while running an affiliate marketing campaign to reach out to varied users & tap into different geographies which they weren’t previously able to get through to. While working with […]

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Postback Test

How to test your publisher postback & why is it important?

Written by Siddharth Jain

After the addition of the Publisher Postback, it is advised that you run a Publisher Postback Test before taking your Performance Marketing campaign live. If you are facing any issues while adding the Publisher Postback, then please check out this […]

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Follow these steps to add your publisher postback

Written by Siddharth Jain

The Postback is primarily used to share information such as app events, conversions, sales, registrations & lead captured with the publisher. This can be done either at the Global level or Campaign Level to pass the necessary information. Follow these […]

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Adding Publisher

How to add a publisher to your Trackier panel?

Written by Siddharth Jain

Who are the publishers in Affiliate Marketing? An affiliate marketing publisher is a business entity or an individual website owner that earns commissions for referring sales, leads, and traffic or app installs, etc to an advertiser by placing affiliate marketing […]

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Postback Integration

Get a step by step guide to Advertiser server Postback Integration

Written by Siddharth Jain

The integration of server postback of the advertiser is of paramount importance to track the varied performance marketing macros while running a performance marketing campaign. To integrate your advertiser server postback you need to share the server postback URL by adding […]

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