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About: Barkha Gaur



How Super-Apps are Transforming Mobile Marketing

Written by Barkha Gaur

What are Super Apps? In simple terms, super applications are a marketplace of in-house and third-party services and solutions grouped under one umbrella. WeChat, Alibaba, and Alipay are the most well-known examples of such apps, which were all designed with […]

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IGB 2021: Major iGaming Event Takeaways

Written by Barkha Gaur

Trackier has maintained its reputation as an Ad-tech, SAAS Company that doesn’t miss out on any opportunity when it comes to attending the international and national events related to our industry. Recently, our Chief Sales Manager and Sales Head could […]

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Strategies for App Store Optimization to boost your Installs

Written by Barkha Gaur

You will be surprised to hear that presently, there are about 2.6 million Android applications in the Google Play store and over 2 million apps in the Apple App Store, utilised by nearly 3 billion smartphone users, and these statistics […]

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Gaming Marketing Trends in 2021

Written by Barkha Gaur

While gaming was formerly considered a niche area for dedicated fans and teenagers, it is now mainstream, with over half of the adult population in the United Kingdom playing games last year. Even before COVID-19, the gaming industry saw massive […]

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