OTT Advertising: Best Practices To Follow in OTT Advertising

Written by Bharath

It is critical for marketers to think that their OTT advertising efforts are reaching their audience and are creative and innovative at the same time.  Media savvy marketers can now take advantage of OTT’s ability to deliver one-on-one engagement and […]


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Shopify Integration: Attribute better with Shopify and Trackier

Written by Bharath

Integration with multiple business systems is becoming popular among brands and various organizations who wish to attribute every process that they do. It not only helps them integrate data but also helps them analyze data, set business processes, and make […]

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Everything You Need To Know About eCommerce Marketing

Written by Nikhil

The Covid-19 pandemic has given an uncommon climb to eCommerce online stores and there are various organizations that have been constrained to go digital. It is possible that you are new to selling in the realm of the web and […]

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Learn How to Manage Your Affiliate Campaign in 2022

Written by Bharath

Affiliate marketing has evolved the eCommerce industry for good. It has changed the way brands used to attract consumers to their business. But what is more important is how you run your affiliate campaign. Affiliate Campaign Management defines your relations with […]

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Affiliate Marketing VS Performance Marketing

Written by Nikhil

Ever since the world has turned digital, the way consumers browse and buy has changed immensely. Needless to say, it has also changed the way companies advertise and sell.  Today, marketers can track every touchpoint and measure the results in […]

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Earn More Money as an Affiliate Marketer in 2022

Written by Bharath

Affiliate marketing, also known as Performance Marketing, looks simple on the surface. Brands offer you, an Affiliate Marketer, a commission for every sale or conversion via the link they provide you through your promotional activity.  You don’t have to hold […]

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Email Marketing Partnership: Definition, Strategies & Benefits

Written by Nikhil

Digital marketing is a complex system that incorporates a wide range of marketing outlets. Each is effective on its own, but when used together, multiple marketing methods can completely change the game. Take email marketing, for example. So, if you […]

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Affiliate Marketing vs Dropshipping 2022: Which is Easier and Profitable

Written by Bharath

Considering the recent turn of events where people are forced to work from home, online businesses have become a norm, and we can positively predict that online business will increase in the days to come.  Work from home has fulfilled […]

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Beginner’s Guide: Lead Generation, Distribution and How to Sell Leads

Written by Bharath

A little-known fact in marketing is that well-established companies and brands who have experienced massive success have all worked upon lead generation, lead distribution, and selling leads at a point in time. Identifying your customer needs is the most basic […]

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Top Affiliate Marketing Conferences & Events 2021/2022

Written by Barkha Gaur

The affiliate marketing industry requires presence at conferences and events if one wants to succeed. It is simply the best way for publishers, affiliate managers, CEOs of their own networks, and solution providers to connect with partners and establish influence […]

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