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Tracking Your Influencer Marketing Campaign : Examples and KPIs for Influencer Marketing

Written by Nandini Pathak

Attribution is critical to measuring the ROI of the social media influencer marketing campaign, but it can be challenging. Brands can promote their star products, improve overall sales as well as drive brand awareness with the help of multi-channel social […]


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Coupon Affiliate Marketing Programs – How Do They Help Brands And Advertisers?

Written by Nandini Pathak

Coupon affiliate marketing programs are blockbusting right now! This is because using coupons is a powerful affiliate marketing strategy for brands to attract new customers and to ensure the retention of current ones. It makes promoting products and services so […]

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Cookieless Tracking: Is This What The Future Looks Like?

Written by Nandini Pathak

Cookieless tracking is the future and we are all for it! The elimination of third-party cookies has impacted performance marketing quite a bit, especially affiliate marketing. As marketers we are well versed with the cookie saga, however with privacy concerns […]

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Adjusting to New Realities in Adland: Third Party Cookies Deprecation to Artificial Intelligence

Written by Reshu Manglik

2024 is all about moving on – from third party cookies, invasive marketing practices, and one-size-fit-all targeting. There’s a lot going on this year, although it hasn’t been more than two months since it began. Especially on the advertising front, […]

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Top Affiliate Marketing Conferences & Events 2021/2022

Written by Barkha Gaur

The affiliate marketing industry requires presence at conferences and events if one wants to succeed. It is simply the best way for publishers, affiliate managers, CEOs of their own networks, and solution providers to connect with partners and establish influence […]

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5 Ad Networks For Small Publishers To Join

Written by Mukul Kaushik

Earning money through affiliate marketing is not that much difficult! You can earn money by signing up as a publisher in any ad networks and get paid through any payment options varying from Paypal, Cheques, or Electronic Funds Transfer (EFT). […]

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Pixel vs. Postback: Which Affiliate Tracking Method is Better

Written by Mukul Kaushik

Just started at affiliate marketing and wondering which affiliate tracking method to go for? Marketers are often stuck between choosing pixel tracking or postback tracking when it comes to performance marketing.  These two major tracking methods are most commonly used […]

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