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Holiday E-Commerce: Prepare Your Online Store for Holidays

Written by Bharath

The biggest global shopping season of the year is about to begin, with projected global online holiday retail sales of $5.5 trillion in 2022. Compared to the $4.92 trillion earned at this time last year, holiday e-commerce sales around the […]


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Tips To Pick The Best Affiliate Platform For eCommerce Businesses

Written by Nikhil

Testing, fine-tuning, and ensuring that your messaging motivates buyers to act accordingly while being ROI-positive are all part of eCommerce marketing. Affiliate marketing is one of the more underutilized digital marketing channels available to you if you’re starting an e-commerce […]

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Features that SaaS Affiliate Trackers Should have

Written by Aishna Ohri

It is a task to manage an entire affiliate network, mainly when there are multiple campaigns and affiliates across multiple channels. Even with the experienced professionals it is a demanding task. As we know it’s important to track the KPI’s […]

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CTV, OTT Trends And Their Application 

Written by Aishna Ohri

There was a CTV news break in 2021 that the streaming subscriptions in the US overtake the number of people. Can you imagine there are more subscriptions to video streaming services including Netflix, Amazon Prime, Hulu, HBO Max and Disney+ […]

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Taking Your Affiliate Advertising International

Written by Aishna Ohri

Is business expansion always on your mind? Do you wish to take your business global? Well while spending on strategising your affiliate advertising, why not give it a global perspective? This will give your business exposure to international markets, which […]

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Benefits Of Couponing In Your Affiliate Marketing Strategy

Written by Aishna Ohri

As a business owner, agency or an individual, we strive to be successful in our work. A successful affiliate marketing strategy sounds tempting as it grows the business rapidly. And who doesn’t want to grow their business while using techniques […]

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Make Your Brand Shine In Metaverse

Written by Nikhil

E-commerce will soon be completely dependent on the metaverse. The metaverse can enable firms to offer customers an unrivaled online purchasing experience through a number of technology advancements that all work together flawlessly. NFTs, augmented and virtual reality, online gaming, […]

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Google Delays Third-Party Cookies To 2024! Check Its Impact

Written by Nikhil

Google has once more postponed the deprecation of third-party cookies in Chrome as part of the most recent adjustment to its self-imposed time frame. The IT giant has once again changed its course, this time saying that the phase-out will […]

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Learn To Boost Your Campaigns Using Referral Marketing

Written by Nikhil

Customer recommendations are a great way for a company to expand its clientele and bring on new, valuable customers. To increase market awareness, referral marketing builds on favorable word-of-mouth. In this post, we examine the advantages of referral marketing and […]

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Why Affiliates and Referrals are the only Marketing Channels you need

Written by Bharath

The marketing channels you decide to use as part of your marketing strategy depend on the resources you have and the products you sell.  In this blog, we’ll talk about what a marketing channel is, the types of marketing channels, […]

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