Rising to the Challenges Facing Affiliate Marketing in APAC

Written by udit verma

Since the pandemic has dusked upon the world, Internet consumption has increased to 87%. Many brands are now realising that Digital is the way forward in the upcoming times. They are leveraging the power of social media and OTT platforms […]


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How To Eliminate Attribution Risk and Drive ROI

Written by udit verma

The advent of technology in business has spiced up the digital spectrum with more competition, turning it into a performance-driven playing field. Following the same, digital marketing and affiliate programs have become pivotal to the new marketing arsenal, resulting in […]

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How the Brazilian LGPD Affects Your Affiliate Program

Written by udit verma

  By now you may have heard about the Brazilian LGPD Law that is coming into effect from August 2021, most likely. It is a new data privacy law that controls how websites collect and store the personal data of […]

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Leverage the Power of Integrated Mobile Strategies for Business Growth

Written by udit verma

Smartphone has become an important aspect of our lives, now more than ever. We use smartphones to fulfil all our daily needs, shopping, travelling, ordering food and more. From communicating with our families or friends to learning new skills while […]

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How to get 100% reliable affiliate tracking?

Written by Mukul Kaushik

Leads are extremely important in any online business that has an affiliate program. They want the tracking that is reliably accurate, real-time, and automatic for the marketing affiliate software to get access to the affiliate campaigns and ads that they […]

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Pixels v/s Postbacks: Which Tracking Method is Better?

Written by Mukul Kaushik

Marketers are often stuck between choosing pixel tracking or postback tracking when it comes to performance marketing. These two major tracking methods are most commonly used among marketers, and because of its features, sometimes, it’s hard to determine which is […]

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4 Advertisement Frauds Marketers Should Avoid

Written by Mukul Kaushik

Unfortunately, fraud is everywhere and what’s more alarming is that it can destroy your business slowly without you even knowing it. It’s one of the endless issues that you should never ignore. Several tools can help you combat fraud, but […]

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