The marketing channels you decide to use as part of your marketing strategy depend on the resources you have and the products you sell.  In this blog, we’ll talk about what a marketing channel is, the types of marketing channels, […]

Content Commerce has been on a steady rise in recent years. It’s not surprising that a more genuine method of reaching audiences should step up as we enter a cookieless world and witness the inevitable decline of advertising. But for marketers, brands, […]

Targeted actions are the foundation of effective iGaming affiliate marketing campaigns to achieve the best results. But knowing how to aim for your target presents a challenge. You can only use luck as a strategy if you can keep track […]

​​The regulated online gaming business in the US is expanding as more states open their borders to it. According to a study, the US sports betting industry will bring in between $6.7 and $8 billion in gross revenue in 2022. […]

It is essential to understand affiliate marketing programs before you decide to expand your audience for your brand. As a matter of fact, 81% of brands use affiliate marketing programs. The amount spent on affiliate marketing in the U.S. alone […]

With the ocean of data available today to marketers, can they really depend on it? Every marketing decision must depend on data, but what if the parameters you are depending your entire marketing strategy on are fallacious? This is why […]

Influencer marketing is one of the best strategies for growing your company’s audience, establishing your authority in your domain, and becoming a thought leader in your area of specialization.  There is no denying the popularity of influencer marketing. Market size […]

Influencer marketing has made a name for itself as an alternative strategy for unofficial brand promotion.  However, it is not easy to find influencers. According to a recent study, 54% of social media users use the platform to research products, […]

It is said that the first step in creating a successful affiliate relationship is affiliate onboarding.  An ideal onboarding procedure will greatly assist new affiliates in creating interest for brand advertising for your business. However, effective communication is necessary to establish […]