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A World Without Cookies: Prioritise Consumer Privacy And Maintain Accurate Measurement

Written by Bharath S.

Whether you’re prepared or not, cookies eradication has begun and is taking a full swing. Measuring digital marketing efforts is becoming more challenging as a result of the cumulative effects of Intelligent Tracking Prevention (ITP) on Safari, Enhanced Tracking Protection […]


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Why Affiliates and Referrals are the only Marketing Channels you need

Written by Bharath S.

The marketing channels you decide to use as part of your marketing strategy depend on the resources you have and the products you sell.  In this blog, we’ll talk about what a marketing channel is, the types of marketing channels, […]

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Content Commerce: Content Marketing in eCommerce

Written by Bharath S.

Content Commerce has been on a steady rise in recent years. It’s not surprising that a more genuine method of reaching audiences should step up as we enter a cookieless world and witness the inevitable decline of advertising. But for marketers, brands, […]

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Leverage iGaming Affiliate Marketing with Real-Time Analysis

Written by Bharath S.

Targeted actions are the foundation of effective iGaming affiliate marketing campaigns to achieve the best results. But knowing how to aim for your target presents a challenge. You can only use luck as a strategy if you can keep track […]

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What The Future Holds For Sportsbook In USA?

Written by Nikhil Kumar

​​The regulated online gaming business in the US is expanding as more states open their borders to it. According to a study, the US sports betting industry will bring in between $6.7 and $8 billion in gross revenue in 2022. […]

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Affiliate Marketing Programs: How Do Affiliate Programs Work for Brands?

Written by Bharath S.

It is essential to understand affiliate marketing programs before you decide to expand your audience for your brand. As a matter of fact, 81% of brands use affiliate marketing programs. The amount spent on affiliate marketing in the U.S. alone […]

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The quintessential guide to choosing the right Attribution Platform

Written by Barkha Gaur

With the ocean of data available today to marketers, can they really depend on it? Every marketing decision must depend on data, but what if the parameters you are depending your entire marketing strategy on are fallacious? This is why […]

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Influencer Marketing: How To Grow Your Brand With Influencers

Written by Bharath S.

Influencer marketing is one of the best strategies for growing your company’s audience, establishing your authority in your domain, and becoming a thought leader in your area of specialization.  There is no denying the popularity of influencer marketing. Market size […]

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Smart Ways To Find Influencers In Your Niche

Written by Bharath S.

Influencer marketing has made a name for itself as an alternative strategy for unofficial brand promotion.  However, it is not easy to find influencers. According to a recent study, 54% of social media users use the platform to research products, […]

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Affiliate Onboarding: 5 Features To Streamline Affiliate Onboarding

Written by Bharath S.

It is said that the first step in creating a successful affiliate relationship is affiliate onboarding.  An ideal onboarding procedure will greatly assist new affiliates in creating interest for brand advertising for your business. However, effective communication is necessary to establish […]

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