Trackier Logo
author

About: Stuti Singh


Stuti Singh comes from a tech background and ardently studies the challenges of the industry. She uses her skill to draft compelling tech blogs that add to her writing adventures. She’s also a coffee lover who daydreams about the poetry of life and fantasy in our world.


Home » Blog » Stuti Singh


Analyzing Mobile App Metrics for Better Decision-Making

Written by Stuti Singh

Tracking mobile app metrics gives businesses a comprehensive idea about behavior, preferences, and app performance. Through this businesses can work on improving their user experience by understanding the way your users engage with your app. They can identify aspects of […]

Read More



Decoding the Stages of Mobile App Marketing Funnel

Written by Stuti Singh

Marketing has evolved a lot in recent years. The digital era has come with new advancements for every aspect of businesses. From awareness to the conversion stage, there are a lot more things to be taken care of for a […]

Read More



6 Common UI Mobile Marketing Mistakes To Avoid

Written by Stuti Singh

Everyone is on their phones nowadays, even life without smartphones cannot be even imagined now. Things have changed and now technology is enhancing and so is the mobile marketing world. Using your mobile is the very first thing that we […]

Read More



A Critical Review: Adverse Effect of SkAdNetwork 

Written by Stuti Singh

There’s a buzz in the market with the current update from Apple on ios 14 that has come with some new advancements in privacy concerns for users. You might be also concerned about your data privacy with the increasing fraud. […]

Read More



Winning Back Customers: 5 Benefits of Mobile App Retargeting & Best Practices

Written by Stuti Singh

Businesses nowadays are matching up to advanced technologies every day. After these smartphones have come up communicating has become more easy. Now businesses connect with their users by using the latest mobile app technology. They target their customers and pitch […]

Read More



​​The Ultimate Guide to Retention Marketing: Increase Your LTV Today

Written by Stuti Singh

The last purchase that you made you weren’t pretty sure about it, right? But after you had your hands on a great piece that you were looking for so long, it was totally worth trying the new one then. And […]

Read More



How to Tailor Your Content for Maximum Click Through Rate

Written by Stuti Singh

Online advertising has been growing and enhancing every day. The acronym CTR stands for Click-Through Rate (CTR) which is one of the most important metrics of online marketing. CTR is the measure of the number of clicks an ad receives […]

Read More



Mobile App Deep Linking: It’s Not as Difficult as You Think

Written by Stuti Singh

Wanna take your users to your alluring comic designs? But not finding a way to drive them directly to your page, now your problem is solved. Use Deep links, now you might be thinking what are deep links? So let’s […]

Read More



View-Through Attribution: Uncovering the Hidden Gems of Ad Measurement

Written by Stuti Singh

The increase in the use of mobile phones has improvised the way of online marketing for brands and marketers. It’s been enhancing day to day with the changing requirements of the user. The current scenario of online marketing shows that […]

Read More



8 Actionable Tips on Customer Lifetime Value

Written by Stuti Singh

Brands and marketers are adapting to the newest marketing strategies for upscaling their businesses. From creating the most amazing user experience for customers to providing them with the utmost services to the clients, the business landscape has been enhanced a […]

Read More



An Intro to Mobile App Analytics in Under 10 Minutes

Written by Stuti Singh

Do you know what separates successful mobile apps from the rest of the pack? It’s not just great design or innovative features. It’s the ability to gather, analyze, and act on data. Mobile app analytics is the key to unlocking […]

Read More



A Guide to Mobile Ad Fraud

Written by Stuti Singh

Mobile ad fraud refers to any deceptive or fraudulent activity that generates false or invalid clicks, installs, or engagements on mobile advertising campaigns. This type of fraud can have significant negative effects on both advertisers and publishers in the mobile […]

Read More



How Brands and Affiliates Profit from UEFA Champions League

Written by Stuti Singh

The UEFA Champions League is a treasure for businesses and affiliates looking to take advantage of its massive popularity in addition to being an exciting football competition that enthralls millions of spectators worldwide. The Champions League offers businesses a distinctive […]

Read More



How iGaming Operators and Affiliates Use ChatGPT

Written by Stuti Singh

ChatGPT is the newest trend in the digital market that took up the market with a boom and is the latest sensation in the industry. Many significant technological advancements have been transforming the digital world and the iGaming sector. One […]

Read More



8 Advantages and Disadvantages of M-Commerce

Written by Stuti Singh

Many eCommerce and retail firms have actively adopted higher mobile-centric strategies due to the enormous development of mobile devices and the widespread adoption of Internet services. It serves as a vital conduit for firms to interact with clients as well […]

Read More



Complete Introduction to iOS App Attribution

Written by Stuti Singh

Are you prepared to explore the intriguing world of iOS app attribution? As we plunge into this thorough manual, which will demystify the complexities of tracking and attributing app installs, engagements, and conversions on the iOS platform, fasten your seatbelts. […]

Read More



5 Ways to Improve Your CTV Advertising

Written by Stuti Singh

CTV advertising basically refers to promotions over smart TVs. Targeting on connected TV (CTV) is expected to change advertising. The fact that CTV advertising has taken a big boom which has resulted in great results for marketers. Let’s dig deeper […]

Read More



7 Tips to build strategy for Affiliate Marketing Industry

Written by Stuti Singh

The affiliate marketing industry has been proliferating. This industry has not only benefited the brands to make profits but also given influencers ways to earn. The best part of this industry is that anyone can be a part of it […]

Read More