From Detecting Conversion to firing Publisher Postback
Create Rules to Block Traffic based on unrecognized devices, reject conversion based on CTIT etc
Compare Click to Conversion time by publisher & Campaign level with Industry Standards
Measure User Agent, Browser TimeZone with IP location, browser cookies etc and reject those clicks
Blocks bot traffic generated from your publisher and sub-publisher
Check if conversion is generated by Unique IP and verified one.
Integrated with other fraud detection tool which can be activated.
We compare clicks to conversion time and default conversion to further goals in that campaign to detect user behavior based on that we predict that if the conversion is fraud.
With Validation Rules in Trackier, you can set custom Click-time-to-conversion-time for your different campaigns and based on these rules a conversion is an auto-approved or rejected. Postback to your publisher is not fired on rejected conversion.
Apart from our in-house Fraud detection tool we also integrate with many partners to help you detect and prevent fraud conversions.
Some of the partner are FraudScore, FraudDefence, etc
To become an integrating partner please email to support@trackier.com